Updated: Oct 23, 2018
The fashion industry is shamefacedly one of the world's most polluting. The idea of fashion being environmentally friendly was once viewed with scepticism as sustainability was a concept in total opposition to the idea of fashion, luxury fashion in particular. Sustainable fashion however, is a growing design philosophy and trend of sustainability, the goal of which is to create a system which can be supported indefinitely in terms of human impact on the environment and social responsibility.
Whilst western fashion industry has been encouraged to be more adapt or incorporate this philosophy, Nnaemeka Ugochukwu highlights in her article Made in Africa: The African Ethical Fashion Brands Making Waves in the Industry on Eco Warrior Princess that sustainability is essentially the fabric of African fashion brands whilst being stylish at the same time.
“In my opinion, fashion brands in Africa generally tend to be sustainable and ethical. This has a lot to do with the value system in most parts of Africa, a value system that abhors waste and places primacy on the need to cater to the welfare of many. Seeing that a lot of the fashion companies are started by creatives who harbour a deep love for the African continent, her people and values, it is no surprise then that traces of these values manifest in their work.”
Images sources: @kinabuti